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Why Shouldn’t Everyone Profit by Doing Good?

Paul Estey, Public Inc

Why do so many companies still hold such a narrow definition of purpose? And think in charitable terms, framing community activities separately from core money-making interests? The problem is many still believe charitable initiatives should not be connected to bottom line growth, limiting social impact. We believe in connecting bottom line growth to doing good. We call this “profitable good” and it involves shifting from the current mindset of “doing charity” to thinking about social impact. Paul Estey’s talk will provide an operating vision for the future of social impact as defined by good driving profits and profits driving social impact. He will demonstrate that in order to harness the power of capitalism, social capital has to move beyond connecting "Giving" with "Markets" and operate in an entirely new collaborative structure.
Cause Marketing, charity, Profit, Profitable Good, Public Good, Purpose, social impact
Not Applicable

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